A copywriter is a person who writes slogans and jingles for an advertisement campaign. They work in close coordination with art directors. They work creatively and are a part of the creative team. A copywriter’s resume should highlight 3 things - skills, qualifications and experience. They are the creative brain behind an advertisement. The punch lines of all famous advertisements are to the credit of a copywriter.
Copywriters have to work within stringent deadlines. They need to come up with effective slogans keeping in mind the time and space of the advertisement. These factors are of major importance because the budget of the campaign is pre-decided and one has to work keeping in mind these stringent factors.
Copywriters need to adapt various writing styles as per the demands of the advertisement. They need to first discuss the client requirements from account executives. After working on the concept, the idea is further submitted to the creative director and only after careful considerations the project is finally presented to the client.
Copywriters need to be up-to-date with the current trends and culture. These factors would form the major highlight of a copywriter resume. The resume should effectively begin with an objective. An effective punch line is what we are looking for to begin the resume. This would not only give a flying start to the resume but also help the employer know the writers potential.
Since the copywriter’s forte is writing, the resume should be drafted impressively. Skills, qualifications and previous work experiences should be chronologically listed. It would also be a good practice to mention past achievements or the success of previous advertisement campaigns.
The required education for a copywriter would be a degree in English or advertisement and marketing. Apart from this candidates need to be very creative with good writing skills. It is said that a good resume is almost like winning half the battle and this basically applies in the case of a copywriter.
A copywriter can show his/her writing skills with the help of an effective resume. Proper care needs to be taken to make sure that the language and format is at par with the current trends. One should also note that there should be no errors in the resume and drafted professionally.
Like all other resumes a copywriter resume should end with the areas of interest and references. Effective write-ups, articles or jingles can also form an attachment to the resume. These attachments prove very effective from the employers point of view to shortlist the right candidate for a profile which is in grave demand for the most skilled and talented writers.
